Polar Skate Co.

Polar Skate Co., a Swedish skateboarding brand, carved its path in 2011 under the guidance of founder Pontus Alv. Rooted in the vibrant skate scene of Malmö, Polar quickly gained acclaim for its raw, DIY aesthetic and uncompromising approach to skateboarding. With an emphasis on creativity and individuality, Polar's apparel and skateboard decks became sought-after among skaters worldwide. Alv's artistic vision, showcased in Polar's videos and graphics, propelled the brand to the forefront of skate culture. Collaborations with like-minded artists and brands further solidified Polar's status as a beacon of authenticity in the skateboarding community, inspiring a new generation of skaters.