Primitive - Hardwear

Primitive Skateboarding, established in 2014 by professional skateboarder Paul Rodriguez and business partners Andy Netkin and Jubal Jones, quickly rose to prominence in the skateboarding world. Originating from California, Primitive distinguished itself with its premium quality skateboard decks, apparel, and accessories. The brand's sleek designs, attention to detail, and commitment to excellence appealed to skateboarders worldwide. With a team of influential riders, including Rodriguez himself, Primitive solidified its status as a respected name in skateboarding. Through collaborations with artists and athletes, Primitive continues to push the boundaries of skateboarding culture, inspiring a new generation of skateboarders to pursue their passion.